0818917624 (Antoinette), 0824130861 (Alletha) orders@dejanelflorist.co.za

About Us

Creating Lasting Impressions with Flowers

Our Story

At DeJaNel Florist & Décor, our story is rooted in passion, creativity, and a love for bringing smiles to people’s faces. Founded by two sisters, Antoinette and Alletha, our journey began 20 years ago when Antoinette discovered her deep passion for floristry. Combining her floral expertise with Alletha’s administrative skills, we embarked on a shared vision to create a flourishing business that celebrates the beauty of nature and the power of heartfelt gestures.

Our Mission

Our mission is simple yet profound: to make people happy. We believe that flowers have a unique ability to uplift spirits, convey emotions, and create cherished memories. Through our artistic floral arrangements and meticulous attention to detail, we strive to evoke joy, wonder, and a sense of awe in every customer who walks through our doors. Our mission is to spread happiness, one exquisite bloom at a time.

Our Vision

Our vision is to be the most successful florist on the South Coast, renowned for our innovative designs, unparalleled quality, and unmatched customer experience. We aspire to be a trusted partner in every milestone, celebration, and significant moment of our customers’ lives. By continuously pushing boundaries, staying at the forefront of floral trends, and delivering excellence in all we do, we strive to create a lasting legacy as a beacon of beauty and inspiration in the floral industry.

Why Choose Us

Exquisite Floral Artistry

At DeJaNel, we pride ourselves on our exquisite floral artistry. Our skilled and passionate team of florists meticulously crafts each arrangement with attention to detail, combining premium blooms, colors, and textures to create stunning displays. Whether it’s a lavish wedding centerpiece, a heartfelt sympathy arrangement, or a simple bouquet to brighten someone’s day, our floral creations are designed to captivate and evoke emotions.

Personalized Service

We believe in the power of personal connections. When you choose DeJaNel, you can expect personalized service that goes beyond your expectations. We take the time to understand your vision, preferences, and the unique requirements of your occasion. Our dedicated team works closely with you, offering expert guidance and creative solutions to bring your floral dreams to life. With us, you’ll receive attentive and friendly service that ensures your complete satisfaction.

Uncompromising Quality

Quality is the cornerstone of our business. We source only the finest, freshest flowers from trusted growers and suppliers, ensuring that every arrangement showcases the natural beauty and longevity of the blooms. From the selection of flowers to the arrangement techniques, we maintain uncompromising standards to deliver exceptional quality that surpasses your expectations. When you choose DeJaNel, you can trust that you’ll receive the highest level of craftsmanship and attention to detail.

Our Approach

At DeJaNel Florist & Décor, we approach every creation with dedication and an unwavering commitment to excellence. Each floral arrangement is carefully designed, combining nature’s wonders with our artistic flair and a deep understanding of our clients’ desires. We collaborate closely with our customers, listening to their visions and translating their dreams into captivating floral masterpieces that exceed expectations. With our personalized touch and exceptional service, we aim to forge lasting connections with our valued clients.

Our Florists

Our expert florists combine artistic vision and years of experience to craft exquisite floral arrangements that inspire awe. With attention to detail and a passion for their craft, they bring the beauty of nature to life in every petal and stem.



Managing Director



Florist, Wedding and Function Planner

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